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	Human Resources /Skills Required	Expenses	Sustainability	Scalability	Pros/Cons
Design/Setup	Webmaster/ Designer, Database Designer, Content Author(s), Contributors	Web authoring software, database management software, link software from Web site to database	Site enhancements are dependent on staff availability	Can accom-modate as many users logging onto web site as server and database can handle	Useful for information that changes frequently, as records can be added, deleted, etc. from database and immediately posted for retrieval
Maintenance	Webmaster /Designer, Content Author(s), Contributors	Web authoring and database management software upgrades (infrequent), link checking software upgrades (more frequent)	Requires staff to perform link verification and database and/or Web page updates	As site increases in content, more time required for link verification and database and Web page up-dating	High mainte-nance demands on staff to keep site updated, respond to email to site Webmaster
Security	Webmaster or host server personnel	Server security software and upgrades	Security software upgrades to keep up with technological developments in accessibility	Security issues do not change with volume of traffic on site	Contents secure, if server secure
Content	Content Authors(s), Contributors	Staff costs to keep site up-to-date	Ability to keep up with link verification, new link research, changes to database and Web pages	As site content grows, more staff hours for link and database maintenance and Web site updates	Dynamic linked pages very useful to reader, but high maintenance in terms of staff
Marketing	Author(s), Contributors, other web sites, conferences, profes-sional publications, Web Rings (linked web sites), search engines, good acronym for URL	Low cost	Ensure that web sites containing links to your site are still operational	Web site design should be readable by users with various levels of computer sophistication and equip-ment types	Wide publication of site and registration with search engines will generate many hits; server and database must be able to handle traffic generated

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